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Xususiy Va Davlat Shifoxonalari Uchun Raqamli Marketing Strategiyalarini Qiyosiy Tahlil

Author

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  • Temur Yakubov

Abstract

Mazkur maqolada O‘zbekiston sharoitida xususiy va davlat shifoxonalari uchun raqamli marketingstrategiyalarining qiyosiy tahlili amalga oshirilgan. Tadqiqotning asosiy maqsadi raqamli marketing vositalaridanfoydalanish darajasi, strategik yondashuvlar va ularning samaradorligini solishtirish orqali har ikki turdagi tibbiyotmuassasalari uchun ustuvor yo‘nalishlarni aniqlashdan iborat. Tadqiqot metodologiyasi adabiyotlar tahlili, qiyosiy tahlil,so‘rovnoma (150 respondent), intervyu hamda veb-saytlar monitoringiga asoslangan. Olingan natijalar shuni ko‘rsatdiki,xususiy shifoxonalarda raqamli marketing vositalari (ijtimoiy media, SEO, onlayn reklama, CRM va interaktiv platformalar)bemorlarni jalb qilish va brendni rivojlantirishda faol qo‘llaniladi. Davlat shifoxonalarida esa raqamli marketing asosanaxborot yetkazish va sog‘lom turmush tarzini targ‘ib qilishga yo‘naltirilgan. Tadqiqot natijalari sog‘liqni saqlash tizimidaraqamli marketing infratuzilmasini takomillashtirish zarurligini ilmiy jihatdan asoslaydi

Suggested Citation

  • Temur Yakubov, 2026. "Xususiy Va Davlat Shifoxonalari Uchun Raqamli Marketing Strategiyalarini Qiyosiy Tahlil," GREEN ECONOMY AND DEVELOPMENT, "Ma'rifat-Print-Media" LLC, Tashkent State University of Economics, vol. 4(2), February.
    • Handle: RePEc:teu:ged000:v:4:y:2026:i:2:id:9106
    DOI: 10.5281/zenodo.18553882
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