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Fundraising As A Strategic Tool In Museum Management

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  • Aziza Ibroximova

Abstract

Fundraising has become a key strategic tool in museum management amid declining public funding. Thetransition toward multi-channel financing has increased museums’ reliance on private donations, corporate sponsorship,and project-based fundraising mechanisms. This study examines fundraising as a strategic component of museummanagement through a qualitative analysis of academic literature and international best practices. A stage-basedfundraising model—planning, implementation, control, and analysis—is applied to systematize fundraising activities. Thefindings demonstrate that project-based fundraising is the most effective approach due to its transparency and strongalignment with donor motivations. The study emphasizes the importance of strategic integration and the use of digitaltools in ensuring the financial sustainability of museums.

Suggested Citation

  • Aziza Ibroximova, 2026. "Fundraising As A Strategic Tool In Museum Management," GREEN ECONOMY AND DEVELOPMENT, "Ma'rifat-Print-Media" LLC, Tashkent State University of Economics, vol. 4(1), January.
    • Handle: RePEc:teu:ged000:v:4:y:2026:i:1:id:8910
    DOI: 10.5281/zenodo.18411524
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