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The Impact Of Digitalization On Service Quality And Customer Satisfaction In The Household Service Sector: Empirical Evidence From Samarkand Region

Author

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  • Pardayev Sherzod Xolmurodovich
  • Yuldosheva Zulfizar Sayfullayevna

Abstract

This study examines the impact of digitalization on service quality and customer satisfaction in the householdservice sector of the Samarkand region. Using survey data collected from 320 consumers and regression analysis, theresearch identifies the extent to which digital tools—online payment, online queue systems, mobile applications, and digitalcommunication—affect perceived service quality. Results show that digitalization significantly improves service reliability,responsiveness, and customer satisfaction. The study provides policy recommendations for enhancing competitivenessthrough digital transformation.

Suggested Citation

  • Pardayev Sherzod Xolmurodovich & Yuldosheva Zulfizar Sayfullayevna, 2026. "The Impact Of Digitalization On Service Quality And Customer Satisfaction In The Household Service Sector: Empirical Evidence From Samarkand Region," GREEN ECONOMY AND DEVELOPMENT, "Ma'rifat-Print-Media" LLC, Tashkent State University of Economics, vol. 4(1), January.
    • Handle: RePEc:teu:ged000:v:4:y:2026:i:1:id:8753
    DOI: 10.5281/zenodo.18266818
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