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Sun’Iy Intellekt Asosidagi Talabni Prognozlashning Chakana Marketing Innovatsiyasini Takomillashtirishdagi Roli

Author

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  • Gulsaraxon Ostonaqulova

Abstract

Chakana savdo bozorlari iste’molchilarning xulq-atvori va texnologik yangilanishlardagi transformatsiyalarta’sirida tezkor va dinamik o‘zgarishlarga duch kelmoqda. Ushbu sharoitda talab prognozlari menejment qarorlarini qabulqilishda muhim analitik asos bo‘lib xizmat qiladi. Mazkur tadqiqotda sun’iy intellekt (AI) quvvatlangan talab prognozlashyondashuvining, xususan vaqt qatorlari tahlili va Analitik Ierarxiya Jarayoni (AHP) integratsiyasi orqali, chakana savdomarketingidagi innovatsiyalarga ta’siri raqamli transformatsiya kontekstida o‘rganiladi. Tadqiqotning asosiy maqsadi ilg‘orprognozlash usullarining personalizatsiya, segmentatsiya va mijozlarni jalb qilish strategiyalariga qo‘shayotgan hissasinistatistik modellashtirish, juft solishtirish va ko‘p mezonli qaror qabul qilish usullari asosida baholashdan iborat. Natijalarprognoz aniqligi va marketing innovatsiyalari samaradorligi raqamli tayyorgarlik darajasi bilan chambarchas bog‘liqliginiko‘rsatadi.

Suggested Citation

  • Gulsaraxon Ostonaqulova, 2026. "Sun’Iy Intellekt Asosidagi Talabni Prognozlashning Chakana Marketing Innovatsiyasini Takomillashtirishdagi Roli," GREEN ECONOMY AND DEVELOPMENT, "Ma'rifat-Print-Media" LLC, Tashkent State University of Economics, vol. 4(1), January.
    • Handle: RePEc:teu:ged000:v:4:y:2026:i:1:id:8725
    DOI: 10.5281/zenodo.18207497
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