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Bank Xizmatlari Samaradorligini Oshirishda Raqamli Marketingdan Foydalanish

Author

Listed:
  • Maxmudjon Dushamov

Abstract

Ushbu maqolada tijorat banklari faoliyatida raqamli marketing vositalaridan foydalanishning samaradorligiva bank xizmatlari sifatini oshirishdagi ahamiyati tadqiq etilgan. Tadqiqotda dunyo bo‘ylab raqamli bank xizmatlariningrivojlanish tendensiyalari, mijozlar xulq-atvorining o‘zgarishi, sun’iy intellekt va chatbot texnologiyalarining bank xizmatlarigaintegratsiyasi hamda raqamli transformatsiya jarayonining moliyaviy natijalarga ta’siri tahlil qilingan. Maqolada O‘zbekistonbank sektorida raqamli marketing vositalaridan foydalanish holati va istiqbollari baholangan. Tadqiqot natijalari shuniko‘rsatdiki, raqamli marketing vositalarini samarali qo‘llagan banklar operatsion xarajatlarni 25–40 foizga qisqartirish,mijozlar qoniqishini 17–32 foizga oshirish va daromadlarni yillik 10–11 foizga ko‘paytirish imkoniyatiga ega bo‘ladi

Suggested Citation

  • Maxmudjon Dushamov, 2026. "Bank Xizmatlari Samaradorligini Oshirishda Raqamli Marketingdan Foydalanish," GREEN ECONOMY AND DEVELOPMENT, "Ma'rifat-Print-Media" LLC, Tashkent State University of Economics, vol. 4(1), January.
    • Handle: RePEc:teu:ged000:v:4:y:2026:i:1:id:8719
    DOI: 10.5281/zenodo.18207432
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