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Mijoz Va Bank Munosabatlarini Marketing Tamoyillari Asosida Tartibga Solish Mexanizmini Takomillashtirishning Nazariy Asoslari

Author

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  • Sevara Temirova

Abstract

Ushbu maqolada bank sektorida mijoz va bank o‘rtasidagi munosabatlarni marketing tamoyillari asosidasamarali boshqarish mexanizmining nazariy asoslari tahlil qilingan. Tadqiqotda munosabatlar marketingi, ishonch–majburiyat nazariyasi hamda xizmat sifati modellari bank sohasiga integratsiya qilish masalalari ko‘rib chiqilgan.Metodologik jihatdan sistematik adabiyotlar tahlili va qiyosiy tahlil usullaridan foydalanilgan. CRM tizimlari hamda raqamlitexnologiyalarning uyg‘un integratsiyasi bank-mijoz munosabatlarini rivojlantirish va barqaror boshqarishda muhim omilsifatida asoslab berilgan

Suggested Citation

  • Sevara Temirova, 2025. "Mijoz Va Bank Munosabatlarini Marketing Tamoyillari Asosida Tartibga Solish Mexanizmini Takomillashtirishning Nazariy Asoslari," GREEN ECONOMY AND DEVELOPMENT, "Ma'rifat-Print-Media" LLC, Tashkent State University of Economics, vol. 3, March.
    • Handle: RePEc:teu:ged000:v:3:y:2025:id:9228
    DOI: 10.5281/zenodo.18650085
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