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Chakana Savdo Korxonasida Brend Strategiyasini Shakllantirishda Raqamli Marketing Texnologiyalarining Oʻrni

Author

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  • Shohboz Roʻzimatov

Abstract

Ushbu maqola chakana savdo korxonalarida brend strategiyasini shakllantirishda raqamli marketingtexnologiyalarining o‘rnini nazariy jihatdan tahlil qilishga bag‘ishlangan. Tadqiqot davomida omnikanal marketing, ijtimoiytarmoqlar marketingi hamda personallashtirish texnologiyalarining brend kapitali, mijozlar sadoqati va xarid niyatigata’siri o‘rganildi. Metodologik jihatdan tizimli adabiyotlar tahlili va hujjatli tadqiqot usullari qo‘llanildi. Tadqiqot natijalariO‘zbekiston chakana savdo sektori uchun raqamli marketing integratsiyasi bo‘yicha amaliy tavsiyalar ishlab chiqishgaxizmat qiladi.

Suggested Citation

  • Shohboz Roʻzimatov, 2025. "Chakana Savdo Korxonasida Brend Strategiyasini Shakllantirishda Raqamli Marketing Texnologiyalarining Oʻrni," GREEN ECONOMY AND DEVELOPMENT, "Ma'rifat-Print-Media" LLC, Tashkent State University of Economics, vol. 3, March.
    • Handle: RePEc:teu:ged000:v:3:y:2025:id:9223
    DOI: 10.5281/zenodo.18650203
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