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Oliy Taʼlim Muassasalarini Innovatsion Menejment Asosida Yashil Marketingda Raqamli Transformatsiyani Qo‘Llash

Author

Listed:
  • Sitora Boltayeva

Abstract

Ushbu tezisda oliy taʼlim muassasalarida innovatsion menejment asosida yashil marketingni raqamlitransformatsiya orqali joriy etish imkoniyatlari tahlil qilingan. Tadqiqotda raqamli texnologiyalarning ekologik tashabbuslarniqo‘llab-quvvatlashdagi o‘rni, marketing strategiyalariga integratsiyasi hamda samaradorlikni oshirishdagi roli asoslangan.Xalqaro tajriba va ilmiy manbalar orqali konseptual model ishlab chiqilgan. Tahlillar natijasida oliy taʼlimda barqarorlikkaerishish uchun raqamli vositalar bilan uyg‘unlashtirilgan yashil strategiyalar zarurligi aniqlangan. Amaliy takliflar ilgarisurilgan.

Suggested Citation

  • Sitora Boltayeva, 2025. "Oliy Taʼlim Muassasalarini Innovatsion Menejment Asosida Yashil Marketingda Raqamli Transformatsiyani Qo‘Llash," GREEN ECONOMY AND DEVELOPMENT, "Ma'rifat-Print-Media" LLC, Tashkent State University of Economics, vol. 3, December.
    • Handle: RePEc:teu:ged000:v:3:y:2025:id:8991
    DOI: 10.5281/zenodo.18479075
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