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Transformation Of Organizational Culture In The Context Of Digitalization: Modern Approaches And Challenges

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  • Yuldasheva Makhliyo Bakhtiyar qizi

Abstract

The article examines the impact of organizational culture on the success of digital transformation in moderncompanies. Based on the analysis of scientific literature and practical examples, key factors determining the success ofdigital technology implementation have been identified. The results show that two-thirds of failed digitalization attempts arerelated not to technological problems but to staff resistance and the organizational culture’s unpreparedness for change.Practical recommendations for managers on fostering a culture that supports digital transformations are proposed.

Suggested Citation

  • Yuldasheva Makhliyo Bakhtiyar qizi, 2025. "Transformation Of Organizational Culture In The Context Of Digitalization: Modern Approaches And Challenges," GREEN ECONOMY AND DEVELOPMENT, "Ma'rifat-Print-Media" LLC, Tashkent State University of Economics, vol. 3, April.
    • Handle: RePEc:teu:ged000:v:3:y:2025:id:8663
    DOI: 10.5281/zenodo.18171183
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    References listed on IDEAS

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    1. Szymon Cyfert & Wojciech Dyduch & Witold Szumowski & Gunnar Prause, 2025. "Are we ready for digital transformation? The role of organizational culture, leadership and competence in building digital advantage," Central European Management Journal, Emerald Group Publishing Limited, vol. 33(2), pages 219-231, April.
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