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Korxonalarda Raqamli Marketingdan Foydalanishni Takomillashtirish

Author

Listed:
  • Tumaris Nietullaeva
  • Nargiza Alimxodjayeva

Abstract

Ushbu maqolada raqamli marketingning tekstil korxonalarida qo‘llanilishi va uni takomillashtirishningahamiyati yoritiladi. Tadqiqotning obyekti sifatida “O‘zto‘qimachilik” korxonasi tanlanib, unda raqamli kanallar orqalimahsulot targ‘iboti, mijozlar bilan aloqa va brend imidjini mustahkamlash imkoniyatlari atroflicha tahlil qilindi. Maqoladaxalqaro va mahalliy ilmiy manbalar asosida raqamli marketing vositalari (ijtimoiy tarmoqlar, veb-sayt, email marketing,Google Ads va boshqa platformalar) ko‘rib chiqildi, SWOT tahlil orqali korxonaning ichki kuchli va zaif tomonlari hamdatashqi imkoniyatlar va tahdidlar aniqlandi.Tadqiqot natijalari Instagram va veb-sayt korxona brendi va mijozlar bilan interaktiv aloqani rivojlantirishda eng samaraliraqamli kanallar ekanini ko‘rsatdi. Shuningdek, boshqa raqamli vositalarni optimallashtirish orqali ularning salohiyatiniyanada kengaytirish mumkinligi ta’kidlandi. Maqolada raqamli marketingning xususiyatlari, texnologik infratuzilmanitakomillashtirish, xodimlar malakasini oshirish hamda moliyaviy qo‘llab-quvvatlash zarurligi qayd etildi.Ushbu tadqiqot O‘zbekiston tekstil korxonalari uchun raqamli marketing strategiyalarini samarali joriy etishga doir amaliytavsiyalar ishlab chiqishga xizmat qiladi hamda korxonalar raqobatbardoshligini, bozor imkoniyatlarini kengaytirishni vamijoz sodiqligini oshirishni maqsad qiladi

Suggested Citation

  • Tumaris Nietullaeva & Nargiza Alimxodjayeva, 2025. "Korxonalarda Raqamli Marketingdan Foydalanishni Takomillashtirish," GREEN ECONOMY AND DEVELOPMENT, "Ma'rifat-Print-Media" LLC, Tashkent State University of Economics, vol. 3, November.
    • Handle: RePEc:teu:ged000:v:3:y:2025:id:8100
    DOI: 10.5281/zenodo.17780891
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