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Raqamli Transformatsiya Sharoitida Sport Tashkilotlarining Yangi Biznes Modellarini Ishlab Chiqish

Author

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  • Musirmon G‘ulomov

Abstract

Raqamli transformatsiya sport tizimining qiymat zanjirini tubdan yangilab, sport tashkilotlari uchun yangibiznes modellarini ishlab chiqishni dolzarb masalaga aylantirdi. Tadqiqotning maqsadi — raqamli texnologiyalar asosidasport tashkilotlarida qiymat yaratish, monetizatsiya va boshqaruv mexanizmlarini qayta loyihalash hamda O‘zbekistonsharoitiga mos amaliy yo‘l xaritasini taklif etish. Platforma iqtisodiyoti, D2C distribyutsiya, OTT/streaming, ma’lumotlartahlili, sun’iy intellekt, AR/VR va kiyiladigan qurilmalar sportchi tayyorgarligi, muxlislar bilan o‘zaro aloqalar va daromadoqimlarining diversifikatsiyasida asosiy drayverlar sifatida ko‘riladi. Xalqaro tajriba bilan taqqosiy tahlil, so‘rovnomava ekspert suhbatlari orqali raqamli infratuzilma, to‘lov ekotizimi, kadrlar salohiyati va investitsiya mexanizmlaridagibo‘shliqlar aniqlanadi. Ma’lumotlarni boshqarish, shaxsiylikni himoya qilish va kiberxavfsizlik talablari alohida baholanadi.Natijada ma’lumotga tayangan, ekotizim hamkorligi bilan ishlaydigan va bosqichma-bosqich joriy etiladigan biznes modelkonsepsiyasi hamda KPI ko‘rsatkichlari majmuasi ishlab chiqiladi; kutiladigan samara — global raqobatbardoshliknikuchaytirish, yoshlar ishtirokini oshirish va iqtisodiy o‘sishga hissa qo‘shuvchi barqaror raqamli yechimlar

Suggested Citation

  • Musirmon G‘ulomov, 2025. "Raqamli Transformatsiya Sharoitida Sport Tashkilotlarining Yangi Biznes Modellarini Ishlab Chiqish," GREEN ECONOMY AND DEVELOPMENT, "Ma'rifat-Print-Media" LLC, Tashkent State University of Economics, vol. 3, October.
    • Handle: RePEc:teu:ged000:v:3:y:2025:id:7791
    DOI: 10.5281/zenodo.17577998
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