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Moda Sanoatida Crm Tizimlarini Elektron Savdo Platformalari Bilan Uyg‘Unlashtirishdagi To‘Siqlar

Author

Listed:
  • Nafisa Xalilova

Abstract

Bugungi raqamli davrda moda sanoati uchun mijoz bilan mustahkam aloqa brend muvaffaqiyatiningasosiy omillaridan biridir. Shu sababli ko‘plab brendlar CRM (Customer Relationship Management) tizimlariga murojaatqilmoqda. CRM orqali ular nafaqat mijozlar haqidagi ma’lumotlarni to‘playdi, balki shaxsiylashtirilgan takliflar va sodiqlikdasturlari orqali xaridor bilan uzoq muddatli aloqani ham shakllantiradi. Biroq bu tizimlarni elektron savdo platformalaribilan uyg‘unlashtirish jarayoni ko‘plab qiyinchiliklarni yuzaga keltirmoqda. Asosiy to‘siqlar qatoriga texnologik moslik,ma’lumotlarni real vaqt rejimida sinxronlashtirishdagi muammolar, integratsiya xarajatlari, malakali mutaxassislar tanqisligihamda mijoz tajribasidagi uzilishlar kiradi

Suggested Citation

  • Nafisa Xalilova, 2025. "Moda Sanoatida Crm Tizimlarini Elektron Savdo Platformalari Bilan Uyg‘Unlashtirishdagi To‘Siqlar," GREEN ECONOMY AND DEVELOPMENT, "Ma'rifat-Print-Media" LLC, Tashkent State University of Economics, vol. 3, October.
    • Handle: RePEc:teu:ged000:v:3:y:2025:id:7774
    DOI: 10.5281/zenodo.17576781
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