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Ommaviy Tadbirlar Yordamida Turizmni Rivojlantirish: O‘Zbekiston Va Xalqaro Tajriba

Author

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  • Sardorbek Ibragimov

Abstract

Ushbu maqolada O‘zbekiston va xalqaro tajribada ommaviy tadbirlar (festivallar, konsertlar, sportmusobaqalari, xalqaro ko‘rgazmalar va boshqalar) orqali turistlarni jalb etish usullari tadqiq etilgan. Tadqiqotda ommaviytadbirlarning turizmga ta’siri iqtisodiy manfaat, turistlar oqimi va brend imidjini kuchaytirish nuqtai nazaridan tahlil qilingan.Tadqiqotda zamonaviy ilmiy adabiyotlar sharhi va solishtirma tahlil metodlari qo‘llanilgan. Natijalarga ko‘ra, yirik festivallarva sport musobaqalari turistlar oqimini sezilarli oshiradi hamda mahalliy iqtisodiyotga ijobiy ta’sir ko‘rsatadi, biroq ularnitashkil etish katta resurs va tashkiliy tayyorgarlikni talab etadi. Shu bilan birga, an’anaviy madaniy festivallar va xalqaroko‘rgazmalar hududiy brendni mustahkamlashda muhim omil bo‘lib, yil davomida barqaror turist oqimini ta’minlashgaxizmat qiladi. Maqolada samarali tadbir menejmenti uchun tavsiyalar va bosqichma-bosqich tashkil etish jarayoni bloksxemaasosida yoritilgan.

Suggested Citation

  • Sardorbek Ibragimov, 2025. "Ommaviy Tadbirlar Yordamida Turizmni Rivojlantirish: O‘Zbekiston Va Xalqaro Tajriba," GREEN ECONOMY AND DEVELOPMENT, "Ma'rifat-Print-Media" LLC, Tashkent State University of Economics, vol. 3, April.
    • Handle: RePEc:teu:ged000:v:3:y:2025:id:6543
    DOI: 10.5281/zenodo.16747116
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