IDEAS home Printed from https://ideas.repec.org/a/teu/ged000/v3y2025id6523.html

Raqamli Marketingning Iste’Molchi Xulq-Atvoriga Ta’Siri

Author

Listed:
  • Muborak Raimova
  • O‘tkir Dilmurodov

Abstract

Ushbu ilmiy maqolada raqamli marketingning iste'molchi xulq-atvoriga, xususan, iste'molchilarningaxborot izlash, baholash, xarid qilish va brend bilan o‘zaro aloqasi jarayonlariga ta’siri o‘rganiladi. Maqolada raqamlimarketingning ta’siri miqdoriy va sifat jihatidan tahlil qilinadi, jumladan, veb-sayt tahlillari, ijtimoiy tarmoqlardagima’lumotlar hamda so‘rovnoma natijalari asosida. Tadqiqot natijalari raqamli marketing iste’molchilarning qaror qabulqilish jarayoniga sezilarli ta’sir ko‘rsatishini, onlayn sharhlar, ijtimoiy tarmoqlar va mobil marketing muhim rol o‘ynashiniko‘rsatadi. Shuningdek, maqolada raqamli marketingning etik jihatlari, shaxsiy ma’lumotlardan foydalanish va reklamaorqali manipulyatsiya masalalari ham ko‘rib chiqiladi. Tadqiqot natijalari biznes subyektlari uchun raqamli marketingstrategiyalarini takomillashtirish, iste’molchilar bilan samarali aloqa o‘rnatish hamda raqobatbardosh ustunlikka erishishbo‘yicha amaliy tavsiyalar beradi. Kelajakdagi tadqiqotlar uchun yo‘nalishlar, xususan, sun’iy intellektning iste’molchixulq-atvoriga ta’siri va raqamli marketingning turli madaniyatlarda qo‘llanilishi haqida takliflar berilgan

Suggested Citation

  • Muborak Raimova & O‘tkir Dilmurodov, 2025. "Raqamli Marketingning Iste’Molchi Xulq-Atvoriga Ta’Siri," GREEN ECONOMY AND DEVELOPMENT, "Ma'rifat-Print-Media" LLC, Tashkent State University of Economics, vol. 3, April.
    • Handle: RePEc:teu:ged000:v:3:y:2025:id:6523
    DOI: 10.5281/zenodo.16745920
    as

    Download full text from publisher

    File URL: https://yashil-iqtisodiyot-taraqqiyot.uz/journal/index.php/GED/article/view/6523
    File Function: Abstract page
    Download Restriction: no
    File URL: https://yashil-iqtisodiyot-taraqqiyot.uz/journal/index.php/GED/article/download/6523/4785
    File Function: Full text
    Download Restriction: no
    File URL: https://libkey.io/10.5281/zenodo.16745920?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;
    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:teu:ged000:v:3:y:2025:id:6523. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Xayrulla (email available below). General contact details of provider: https://yashil-iqtisodiyot-taraqqiyot.uz/journal/index.php/GED .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.