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Moda marketingida iste’molchilarning ichki ehtiyojlari va xulq-atvoriga asoslangan yondashuvlar

Author

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  • Oydinoy Tuxtaeva

Abstract

Tadqiqotda moda marketingida psixologik segmentatsiya va emotsional marketingning ahamiyati o‘rganilgan.Psixologik segmentatsiya brendlarga iste’molchilarni motivatsiyalari va xulq-atvori asosida guruhlash imkonini beradi,bu esa marketingni shaxsiylashtirish va targeting strategiyalarini yanada samarali amalga oshirishga yordam beradi.Emotsional marketing brend va iste’molchilar o‘rtasidagi aloqalarni kuchaytiradi, sodiqlikni oshiradi va brand lovenirivojlantiradi. Tadqiqotda psixologik segmentatsiya va emotsional marketingning brend strategiyalariga ta’siri va raqamlimarketing orqali shaxsiylashtirilgan yondashuvlar qanday amalga oshirilishi ko‘rsatilgan.

Suggested Citation

  • Oydinoy Tuxtaeva, 2025. "Moda marketingida iste’molchilarning ichki ehtiyojlari va xulq-atvoriga asoslangan yondashuvlar," GREEN ECONOMY AND DEVELOPMENT, "Ma'rifat-Print-Media" LLC, Tashkent State University of Economics, vol. 3, March.
    • Handle: RePEc:teu:ged000:v:3:y:2025:id:5181
    DOI: 10.5281/zenodo.15357986
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