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Psychology Of Advertising And Methods Of Influencing Consumers

Author

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  • Najimova Baxtigul Abdilkasim qizi
  • Ismailov Bakhyt Abdireymovich

Abstract

Understanding how advertising influences consumer psychology is essential for developing effective marketingstrategies. The study focuses on the psychological factors that shape consumer behavior and purchasing decisions. Itexplores how persuasion, emotions, visuals, colors, and cognitive biases affect consumers’ perception and response toadvertisements. The analysis also highlights the importance of pricing psychology and demonstrates how psychologicaltechniques can enhance brand trust and improve marketing effectiveness.

Suggested Citation

  • Najimova Baxtigul Abdilkasim qizi & Ismailov Bakhyt Abdireymovich, 2025. "Psychology Of Advertising And Methods Of Influencing Consumers," GREEN ECONOMY AND DEVELOPMENT, "Ma'rifat-Print-Media" LLC, Tashkent State University of Economics, vol. 3, May.
    • Handle: RePEc:teu:ged000:v:3:y:2025:id:11666
    DOI: 10.5281/zenodo.21427178
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