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Isteʼmolchi Xulq-Atvori Va Brend Asosida Chakana Savdo Rivojlanishining Strategik Asoslari

Author

Listed:
  • Shohboz Roʻzimatov

Abstract

Ushbu tezis chakana savdo korxonalarida brend strategiyasini samarali shakllantirishda iste’molchi xulqatvoriningtutgan o‘rni hamda chakana savdoda brend yaratish jarayonida uning asosiy strategik dastaklarini aniqlashgaqaratilgan. Tadqiqot jarayonida psixologik, ijtimoiy-madaniy, shaxsiy, marketing va vaziyatga bog‘liq omillar, shuningdek,personallashtirish texnologiyalarining brend kapitali, mijozlar sadoqati va xarid niyatiga ta’siri kompleks va chuqur tahlilqilingan.

Suggested Citation

  • Shohboz Roʻzimatov, 2025. "Isteʼmolchi Xulq-Atvori Va Brend Asosida Chakana Savdo Rivojlanishining Strategik Asoslari," GREEN ECONOMY AND DEVELOPMENT, "Ma'rifat-Print-Media" LLC, Tashkent State University of Economics, vol. 3, April.
    • Handle: RePEc:teu:ged000:v:3:y:2025:id:11251
    DOI: 10.5281/zenodo.20787421
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