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Raqamli Iqtisodiyot Sharoitida Ta’Lim Xizmatlari Marketingining Innovatsion Modeli

Author

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  • Faxriddin Raximov

Abstract

Ushbu tezisda raqamli iqtisodiyot sharoitida taʼlim xizmatlari marketingining innovatsion modelini shakllantirishmasalalari oʻrganildi. Tadqiqotning asosiy maqsadi — raqamli marketing strategiyalarining taʼlim tashkilotlari iqtisodiysamaradorligiga taʼsirini aniqlashdan iborat. Empirik tahlil DATA UNION MCHJ korxonasining 2021–2024-yillardagimarketing xarajatlari, tushum, foyda marjasi va ROI koʻrsatkichlari asosida olib borildi. Natijalar shuni koʻrsatdiki,marketing xarajatlari va tushum oʻrtasidagi korelyatsiya koeffitsienti r = 0,99 boʻlib, bu ularning kuchli ijobiy bogʻliqliginianglatadi. ROI 2021-yilda 495,47% boʻlgan boʻlsa, 2024-yilda 273,24% darajasida barqarorlashgan. Foyda marjasi esaoʻrtacha 20% atrofida shakllandi. Raqamli marketing strategiyalarida CRM tizimlari, brend menejment va raqamli analitikavositalarining integratsiyasi taʼlim muassasalarida xizmat sifati hamda brend sodiqligini oshirishga xizmat qiladi

Suggested Citation

  • Faxriddin Raximov, 2025. "Raqamli Iqtisodiyot Sharoitida Ta’Lim Xizmatlari Marketingining Innovatsion Modeli," GREEN ECONOMY AND DEVELOPMENT, "Ma'rifat-Print-Media" LLC, Tashkent State University of Economics, vol. 3(9), September.
    • Handle: RePEc:teu:ged000:v:3:y:2025:i:9:id:7485
    DOI: 10.5281/zenodo.17511497
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