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Korxonalarda raqamli marketing strategiyalarining shakllanishi va ularning bozor raqobatbardoshligiga ta’siri

Author

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  • Tuygʻunoy Mamadjanova

Abstract

Mazkur maqolada Surxondaryo viloyati korxonalari misolida raqamli marketing strategiyalariningshakllanishi va ularning bozor raqobatbardoshligiga ta’siri tahlil etiladi. Raqamli iqtisodiyot sharoitida hududiy korxonalaruchun marketing faoliyatini raqamlashtirish – yangi bozor segmentlarini egallash, iste’molchilar bilan interaktiv aloqanikuchaytirish va mahsulotlar differensiasiyasini ta’minlashning muhim omiliga aylanmoqda. Surxondaryo viloyatida elektrontijorat, ijtimoiy tarmoqlar va mobil ilovalar orqali sotuvlarni kengaytirish jarayonlari hududning iqtisodiy dinamikasinimustahkamlashda ahamiyat kasb etmoqda. Tadqiqot davomida xalqaro tashkilotlarning so‘nggi hisobotlari, O‘zbekistonRespublikasining raqamli transformatsiya bo‘yicha qabul qilingan qaror va farmonlari hamda viloyat darajasidagi statistikko‘rsatkichlar asosida tahlillar olib borildi. Natijalarga ko‘ra, raqamli marketing strategiyalarining shakllanishida big data,sun’iy intellekt va kontent marketing vositalaridan samarali foydalanish korxonalar samaradorligini oshirish, hududiyraqobat muhitini rivojlantirish va yangi innovatsion biznes modellarini joriy etishda hal qiluvchi ahamiyatga ega ekanianiqlandi. Shuningdek, maqolada Surxondaryo viloyati korxonalari uchun raqamli marketingni joriy etishning ustuvoryo‘nalishlari va amaliy tavsiyalari ishlab chiqildi. Tadqiqot natijalari hududiy iqtisodiy rivojlanishni tezlashtirish va bozorraqobatbardoshligini mustahkamlashda qo‘llanishi mumkin.

Suggested Citation

  • Tuygʻunoy Mamadjanova, 2025. "Korxonalarda raqamli marketing strategiyalarining shakllanishi va ularning bozor raqobatbardoshligiga ta’siri," GREEN ECONOMY AND DEVELOPMENT, "Ma'rifat-Print-Media" LLC, Tashkent State University of Economics, vol. 3(9), September.
    • Handle: RePEc:teu:ged000:v:3:y:2025:i:9:id:7055
    DOI: 10.5281/zenodo.17225407
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