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Postdan xaridgacha: influenser va ilg‘or veb-ilova (PWA – progressive web app)ning chakana sotuvga real ta’siri

Author

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  • Abdulaziz Madjidov

Abstract

Ushbu tadqiqot chakana savdoda “postdan xaridgacha” bo‘lgan yo‘lni o‘rganib, influenser kampaniyasihamda ilg‘or veb-ilova (Progressive Web App -PWA) joriy etilishining ta’sirini empirik baholaydi. Kunlik panel ma’lumotlarasosida mahsulot va vaqt kesimlaridagi qat’iy effektlarni hisobga oluvchi model qo‘llanildi; influenser ta’siri farqlar farqiyondashuvi orqali identifikatsiya qilindi, standart xatolar vaqt bo‘yicha klasterlandi. Natijalar influencer postlari sotuvnisezilarli oshirishini, PWA joriy etilishi esa foydalanuvchi tajribasini yaxshilash orqali savdoga ijobiy ta’sir ko‘rsatishiniko‘rsatadi. Narx omili savdoga pasaytiruvchi ta’sirga ega ekani, omborda zaxira tugashi esa sotuvlarni keskin pasaytirishianiqlanadi. Model spetsifikatsiyasi bir qator diagnostik sinovlar va qoldiq grafiklari orqali tekshirilib, xulosalarningbarqarorligi tasdiqlandi. Amaliy jihatdan, influencer hamkorliklarini maqsadli mahsulotlar kesimida davom ettirish, PWAhamda umumiy foydalanuvchi tajribasi (UX-User Experience) optimallashtirishni kuchaytirish va zaxira boshqaruviniintizomli yo‘lga qo‘yish tavsiya etiladi. Cheklov sifatida, mahsulotlar soni va kuzatuv oynasining chegaralanganligi qaydetiladi; kelgusida tahlilni kengroq o‘lcham va uzoqroq davr ma’lumotlari bilan boyitish rejalashtiriladi

Suggested Citation

  • Abdulaziz Madjidov, 2025. "Postdan xaridgacha: influenser va ilg‘or veb-ilova (PWA – progressive web app)ning chakana sotuvga real ta’siri," GREEN ECONOMY AND DEVELOPMENT, "Ma'rifat-Print-Media" LLC, Tashkent State University of Economics, vol. 3(9), September.
    • Handle: RePEc:teu:ged000:v:3:y:2025:i:9:id:6835
    DOI: 10.5281/zenodo.17076010
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