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Quritilgan mevalarni xalqaro bozorda targ‘ib qilish bo‘yicha kontent-marketing strategiyasidаn foydalanish yo‘llari

Author

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  • Baxodir Yunusov

Abstract

Tadqiqotda quritilgan mevalarni xalqaro bozorda muvaffaqiyatli targ‘ib qilish uchun samarali kontent-marketingstrategiyasi ishlab chiqildi. Mahsulot sifati, iste’molchi talabi, biofortifikatsiya, raqamli marketing, qadoqlash va davlatqo‘llab-quvvatlovi kabi asosiy omillar tahlil qilindi. Ilmiy manbalar asosida komponentlar o‘rtasidagi bog‘liqlik aniqlanib,eksport muvaffaqiyatiga erishish uchun izchil konseptual model yaratildi. Model mahsulotning raqobatbardoshliginioshirish, brend imijini mustahkamlash va xalqaro bozorda barqaror o‘sishni ta’minlash imkonini beradi

Suggested Citation

  • Baxodir Yunusov, 2025. "Quritilgan mevalarni xalqaro bozorda targ‘ib qilish bo‘yicha kontent-marketing strategiyasidаn foydalanish yo‘llari," GREEN ECONOMY AND DEVELOPMENT, "Ma'rifat-Print-Media" LLC, Tashkent State University of Economics, vol. 3(7), July.
    • Handle: RePEc:teu:ged000:v:3:y:2025:i:7:id:6428
    DOI: 10.5281/zenodo.16570508
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