IDEAS home Printed from https://ideas.repec.org/a/teu/ged000/v3y2025i7id6396.html

Korxonaning brend platformasini ishlab chiqishning o‘ziga xos xususiyatlari

Author

Listed:
  • Habibullo Sa’dulloyev

Abstract

Ushbu maqolada korxonaning brend platformasini ishlab chiqish jarayonidagi o‘ziga xos xususiyatlar chuqurtahlil qilinadi. Brend platformasi nafaqat korxonaning tashqi ko‘rinishi (nom, logotip, slogan) balki uning ichki qadriyatlari,strategik pozitsiyasi va mijoz bilan aloqadagi hissiy rishtalarni ham ifodalaydi. Maqolada brend platformasini yaratishningkonseptual asoslari yoritiladi va bu jarayonning O‘zbekistondagi amaliy holati xalqaro tajriba bilan solishtirilib tahlil qilinadi.Tadqiqot natijalarida korxonalar uchun barqaror va raqobatbardosh brend platformasini shakllantirishda institutsionalyondashuv, bozor tahliliga asoslangan pozitsiyalash, brend qadriyatlari va mijozlar tajribasi o‘rtasidagi uyg‘unlik asosiyomillar sifatida ko‘rsatib beriladi. Amaliy tavsiyalar orqali korxonalarga brend platformasini strategik boshqaruv vositasigaaylantirish bo‘yicha uslubiy yo‘nalishlar ishlab chiqilgan.

Suggested Citation

  • Habibullo Sa’dulloyev, 2025. "Korxonaning brend platformasini ishlab chiqishning o‘ziga xos xususiyatlari," GREEN ECONOMY AND DEVELOPMENT, "Ma'rifat-Print-Media" LLC, Tashkent State University of Economics, vol. 3(7), July.
    • Handle: RePEc:teu:ged000:v:3:y:2025:i:7:id:6396
    DOI: 10.5281/zenodo.16362373
    as

    Download full text from publisher

    File URL: https://yashil-iqtisodiyot-taraqqiyot.uz/journal/index.php/GED/article/view/6396
    File Function: Abstract page
    Download Restriction: no
    File URL: https://yashil-iqtisodiyot-taraqqiyot.uz/journal/index.php/GED/article/download/6396/4656
    File Function: Full text
    Download Restriction: no
    File URL: https://libkey.io/10.5281/zenodo.16362373?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;
    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:teu:ged000:v:3:y:2025:i:7:id:6396. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Xayrulla (email available below). General contact details of provider: https://yashil-iqtisodiyot-taraqqiyot.uz/journal/index.php/GED .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.