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Turistik destinatsiyalar va raqamli marketing texnologiyalari orqali turizm barqarorligini transformatsiya qilish

Author

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  • Nurmuhammadxon Oppoqqonov

Abstract

Ushbu tadqiqot turizm sohasida “Turistik destinatsiyalar” iqtisodiyoti va raqamli marketing texnologiyalarininguyg‘unlashuvi orqali global turizm tizimini qanday o‘zgartirayotganini tahlil qiladi. Axborot-kommunikatsiya texnologiyalari(AKT), “Internet narsalar” (IoT), sun’iy intellekt (AI) va katta ma’lumotlar (Big Data) yordamida aqlli turistik hududlarshakllanmoqda. Bu manzillar nafaqat mehmonlar tajribasini yaxshilaydi, balki resurslardan oqilona foydalanish, boshqaruvsamaradorligi va barqaror shahar rivojlanishini ta’minlaydi. Tadqiqot Barselona, Singapur, Dubay va Amsterdam kabiilg‘or shaharlar misolida qiyosiy tahlilga asoslanadi. Aralash uslublar — regressiya tahlili va manfaatdor tomonlar fikrigaasoslangan sifatli tahlil — orqali raqamli texnologiyalarning iqtisodiy samara, resurs taqsimoti va boshqaruvdagi roligaaniqlik kiritiladi. Tadqiqot shuni ko‘rsatadiki, raqamli marketing vositalari nafaqat reklama platformasi, balki boshqaruvmexanizmi sifatida ham ishlaydi: ular mehmon oqimini tartibga soladi, sarf-xarajatlarni optimallashtiradi va brend qadrinioshiradi. Raqamli transformatsiyadan maksimal natija olishda boshqaruv sifati, inklyuzivlik va institutsional tayyorgarlik halqiluvchi omillar hisoblanadi. Maqola rivojlanayotgan mamlakatlar uchun moslashuvchan, adolatli va miqyoslashtiriladigan“aqlli turizm” modelini joriy qilish bo‘yicha amaliy tavsiyalar bilan yakunlanadi

Suggested Citation

  • Nurmuhammadxon Oppoqqonov, 2025. "Turistik destinatsiyalar va raqamli marketing texnologiyalari orqali turizm barqarorligini transformatsiya qilish," GREEN ECONOMY AND DEVELOPMENT, "Ma'rifat-Print-Media" LLC, Tashkent State University of Economics, vol. 3(6), June.
    • Handle: RePEc:teu:ged000:v:3:y:2025:i:6:id:5865
    DOI: 10.5281/zenodo.15695209
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