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Avtomobil Sanoatida Korporativ Brend Strategiyasini Rivojlantirish Mexanizmlari

Author

Listed:
  • Kadrxuja Boboyev

Abstract

Mazkur maqolada avtomobil sanoatida korporativ brend strategiyasini rivojlantirish mexanizmlarinitakomillashtirish masalalari ilmiy jihatdan asoslab berilgan. Jahon miqyosida raqobatning tobora kuchayib borayotgansharoitida avtomobil ishlab chiqaruvchi korxonalar uchun barqaror raqobat ustunligini ta’minlashda korporativ brendstrategiyasini samarali shakllantirish va boshqarish alohida ahamiyat kasb etadi. Tadqiqot jarayonida avtomobil sanoatidabrend strategiyasini rivojlantirishga ta’sir etuvchi asosiy omillar, jumladan, innovatsion marketing yondashuvlari,iste’molchi qiymatini shakllantirish, korporativ imidjni mustahkamlash hamda raqamli marketing vositalaridan samaralifoydalanish jihatlari kompleks tahlil qilindi. Shuningdek, maqolada avtomobil sanoatida korporativ brend strategiyasiningsamaradorligini oshirishga qaratilgan konseptual yondashuvlar ishlab chiqilib, amaliy tavsiyalar taklif etilgan

Suggested Citation

  • Kadrxuja Boboyev, 2025. "Avtomobil Sanoatida Korporativ Brend Strategiyasini Rivojlantirish Mexanizmlari," GREEN ECONOMY AND DEVELOPMENT, "Ma'rifat-Print-Media" LLC, Tashkent State University of Economics, vol. 3(6), pages 1729-1735, June.
    • Handle: RePEc:teu:ged000:v:3:y:2025:i:6:id:12285
    DOI: 10.5281/zenodo.22693043
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