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Oʻzbekiston va xalqaro amaliyotda raqamli marketing vositalaridan foydalanish: muammolar va yechimlar

Author

Listed:
  • Dilnoza Uzoqova

Abstract

Ushbu maqola Oʻzbekistonda raqamli marketing vositalaridan foydalanish jarayonida uchrayotganmuammolarni oʻrganadi hamda ularni xalqaro tajribalar bilan solishtiradi. Tadqiqotning asosiy maqsadi — bu vositalarningbiznes oʻsishini ragʻbatlantirishdagi samaradorligini baholash va mahalliy kompaniyalar duch kelayotgan to‘siqlarnianiqlashdir. Tadqiqot nazariy tahlil hamda soha mutaxassislari bilan oʻtkazilgan intervyular orqali olingan empirikma’lumotlarga asoslanadi. Tadqiqot natijalari shuni koʻrsatadiki, xalqaro bizneslar raqamli marketing vositalaridan samaralifoydalanib, keng auditoriyani jalb qilmoqda. Oʻzbekistondagi kompaniyalar esa texnologik infratuzilma, raqamli savodxonlikva resurslar cheklanganligi kabi muammolar bilan yuzma-yuz kelmoqdalar. Tadqiqot yakunida mazkur muammolarnibartaraf etish uchun aniq va amaliy tavsiyalar ishlab chiqilgan

Suggested Citation

  • Dilnoza Uzoqova, 2025. "Oʻzbekiston va xalqaro amaliyotda raqamli marketing vositalaridan foydalanish: muammolar va yechimlar," GREEN ECONOMY AND DEVELOPMENT, "Ma'rifat-Print-Media" LLC, Tashkent State University of Economics, vol. 3(5), May.
    • Handle: RePEc:teu:ged000:v:3:y:2025:i:5:id:5664
    DOI: 10.5281/zenodo.15623437
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