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Forming demand and stimulating sales in Uzbekistan

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  • Musayeva Shoira Azimovna

Abstract

In this article, we consider methods of demand generation and sales promotion in Uzbekistan, taking into accountthe specifics of the local market. We analyze key marketing tools such as advertising, promotion, pricing strategies andloyalty programs, and study the impact of digital technologies and social networks on consumer behavior. Particularattention is paid to successful cases and examples applicable to the Uzbek market. In conclusion, we offer practicalrecommendations aimed at increasing the effectiveness of marketing strategies adapted to modern market conditions.

Suggested Citation

  • Musayeva Shoira Azimovna, 2025. "Forming demand and stimulating sales in Uzbekistan," GREEN ECONOMY AND DEVELOPMENT, "Ma'rifat-Print-Media" LLC, Tashkent State University of Economics, vol. 3(5), May.
    • Handle: RePEc:teu:ged000:v:3:y:2025:i:5:id:5409
    DOI: 10.5281/zenodo.15473300
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