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Moliyaviy marketing va fond bozori: qanday qilib investorlar ishonchini yo‘naltirish mumkin?

Author

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  • Nozima Mirmahmudova

Abstract

Mazkur maqolada fond bozori va moliyaviy marketingning ahamiyati tahlil qilinadi. Zamonaviy investorlarfaqat moliyaviy ko‘rsatkichlar bilan cheklanmay, balki kompaniyalar tomonidan taqdim etilayotgan moliyaviy marketingstrategiyalariga ham katta e’tibor qaratmoqdalar. Maqolada moliyaviy marketingning investorlar psixologiyasiga ta’siri,bozor tendensiyalarini aniqlash va har bir investor segmentiga moslashtirilgan kommunikatsiya strategiyalarining rolimuhokama qilinadi. 2008–yilgi global moliyaviy inqiroz va ESG investitsiyalari misollarida ko‘rinib turibdiki, moliyaviymarketing kompaniyalar uchun investorlar ishonchini tiklash va ularni o‘z aksiyalariga sarmoya kiritishga jalb qilishdamuhim rol o‘ynaydi. Zamonaviy texnologiyalar, jumladan ijtimoiy tarmoqlar va onlayn platformalar, moliyaviy marketingningsamaradorligini yanada oshirish imkonini bermoqda. Maqola investorlar qarorlarining psixologik omillarini tahlil qiladihamda moliyaviy marketing orqali investorlar ishonchini shakllantirish va mustahkamlash yo‘llarini o‘rganadi.

Suggested Citation

  • Nozima Mirmahmudova, 2025. "Moliyaviy marketing va fond bozori: qanday qilib investorlar ishonchini yo‘naltirish mumkin?," GREEN ECONOMY AND DEVELOPMENT, "Ma'rifat-Print-Media" LLC, Tashkent State University of Economics, vol. 3(4), April.
    • Handle: RePEc:teu:ged000:v:3:y:2025:i:4:id:5376
    DOI: 10.5281/zenodo.15464744
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