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Xorazm oziq-ovqat bozorida mahsulotlarning raqobatbardoshligini oshirishda marketing faoliyatlarini baholash usullari

Author

Listed:
  • Zilola Abdikarimova

Abstract

Ushbu maqolada Xorazm viloyatida oziq-ovqat sanoati mahsulotlarining raqobatbardoshligini oshirishdamarketing strategiyalarining o‘rni tahlil qilinadi. Raqamli va an’anaviy marketing usullarining samaradorligi solishtirilib,marketing faoliyatlarini baholashda ROI (investitsiyalarning qaytishi) ko‘rsatkichi asosiy mezon sifatida olinadi. Tadqiqotnatijalariga ko‘ra, raqamli marketingning iqtisodiy samaradorligi yuqori bo‘lib, ayniqsa kichik va o‘rta biznes subyektlariuchun mos keladi. Shu bilan birga, Xorazmning o‘ziga xos madaniy va ijtimoiy xususiyatlari, jumladan, an’anaviy oziqovqatmahsulotlarining brendlashuvi marketing strategiyalarining muvaffaqiyatiga ijobiy ta’sir ko‘rsatadi. Muallif uzoqmuddatli marketing yondashuvlarining ahamiyatini ta’kidlaydi hamda an’anaviy marketing usullarining hamon dolzarbliginiqayd etadi.

Suggested Citation

  • Zilola Abdikarimova, 2025. "Xorazm oziq-ovqat bozorida mahsulotlarning raqobatbardoshligini oshirishda marketing faoliyatlarini baholash usullari," GREEN ECONOMY AND DEVELOPMENT, "Ma'rifat-Print-Media" LLC, Tashkent State University of Economics, vol. 3(4), April.
    • Handle: RePEc:teu:ged000:v:3:y:2025:i:4:id:4937
    DOI: 10.5281/zenodo.15249116
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