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Kichik biznes subyektlаridа mаrketing fаoliyаtini boshqаrishni tаkomillаshtirish

Author

Listed:
  • Ozodjon Bektemirov

Abstract

Mazkur maqolada kichik biznes subyektlarida marketing faoliyatini boshqarishni takomillashtirish masalalarimuhokama qilinadi. Kichik bizneslar, o‘z faoliyatida resurslar va imkoniyatlarning cheklanganligi sababli, samaralimarketing strategiyalarini ishlab chiqish va amalga oshirishda o‘ziga xos qiyinchiliklarga duch keladi. Maqoladamarketingning innovatsion yondashuvlari, jumladan, sun’iy intellekt (AI), mobil ilovalar va Big Data texnologiyalariningkichik bizneslarga qanday foyda keltirishi tahlil qilinadi. Shuningdek, kichik bizneslar uchun marketing faoliyatinioptimallashtirish va raqobatbardoshlikni oshirishga yordam beradigan tavsiyalar beriladi. Ushbu maqola kichik biznessubyektlarining marketing strategiyalarini samarali boshqarish uchun zarur bo‘lgan metodologiyalarni ko‘rsatadi va amaliytavsiyalarni taqdim etadi.

Suggested Citation

  • Ozodjon Bektemirov, 2025. "Kichik biznes subyektlаridа mаrketing fаoliyаtini boshqаrishni tаkomillаshtirish," GREEN ECONOMY AND DEVELOPMENT, "Ma'rifat-Print-Media" LLC, Tashkent State University of Economics, vol. 3(3), March.
    • Handle: RePEc:teu:ged000:v:3:y:2025:i:3:id:4768
    DOI: 10.5281/zenodo.15161664
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