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Turistik korxonalarda holistik marketing strategiyalari joriy etishning xorij tajribalari

Author

Listed:
  • Bektosh Xajikulov

Abstract

Ushbu maqolada turistik korxonalarda holistik marketing strategiyalarini joriy etishning xorijiy tajribalari tahlilqilingan. Yevropa, AQSh, Sharqiy Osiyo, Turkiya, BAA va Xitoy misolida turizm sohasida qo‘llanilayotgan innovatsionmarketing yondashuvlari, ularning samaradorligi va mijozlarga ta’siri ko‘rib chiqildi. Tadqiqot natijalari shuni ko‘rsatadiki,holistik marketing konsepsiyasi turizm xizmatlarini yagona tizim sifatida boshqarish, raqamli texnologiyalarni qo‘llash,shaxsiylashtirilgan yondashuvni kuchaytirish hamda milliy qadriyatlarni brend sifatida targ‘ib qilish orqali mijoz tajribasiniboyitadi. Ushbu xorijiy tajribalarni O‘zbekiston sharoitiga moslashtirish turistik korxonalar raqobatbardoshligini oshirish vamilliy turizm brendini rivojlantirishda muhim ahamiyat kasb etadi

Suggested Citation

  • Bektosh Xajikulov, 2025. "Turistik korxonalarda holistik marketing strategiyalari joriy etishning xorij tajribalari," GREEN ECONOMY AND DEVELOPMENT, "Ma'rifat-Print-Media" LLC, Tashkent State University of Economics, vol. 3(2), February.
    • Handle: RePEc:teu:ged000:v:3:y:2025:i:2:id:7091
    DOI: 10.5281/zenodo.17258888
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