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Oliy ta’lim muassasalarida raqamli marketingni talabalar va oilalar qarorlarini hisobga olgan holda optimallashtirish

Author

Listed:
  • Murod Xidoyatov

Abstract

Ushbu maqolada O‘zbekistonda oliy ta’limni tanlashda oilaviy qadriyatlar va talabalarning shaxsiy qarorlarinihisobga olgan holda oliy ta’lim muassasalarida raqamli marketingni samarali optimallashtirish masalalari muhokamaqilinadi. Tadqiqotda so‘rovnomalar, intervyular va statistik tahlil metodlari yordamida oilaviy qadriyatlar, talabalarningraqamli platformalardagi faoliyati hamda oliy ta’lim muassasalari uchun strategik marketing yondashuvlarining o‘zarota’siri chuqur tahlil qilinadi. Tadqiqot natijalari shuni ko‘rsatdiki, oliy ta’lim muassasalari ijtimoiy tarmoqlardagi faoliyatinioshirish orqali talabalarning e’tiborini jalb qilishi mumkin. Shuningdek, ota-onalar uchun mo‘ljallangan ma’lumotlaruniversitet veb-saytlarida kengroq yoritilishi zarur. Maqola oliy ta’lim muassasalari, marketing sohasidagi mutaxassislarva tadqiqotchilar uchun qimmatli manba sifatida xizmat qiladi.

Suggested Citation

  • Murod Xidoyatov, 2025. "Oliy ta’lim muassasalarida raqamli marketingni talabalar va oilalar qarorlarini hisobga olgan holda optimallashtirish," GREEN ECONOMY AND DEVELOPMENT, "Ma'rifat-Print-Media" LLC, Tashkent State University of Economics, vol. 3(2), February.
    • Handle: RePEc:teu:ged000:v:3:y:2025:i:2:id:4491
    DOI: 10.5281/zenodo.14932880
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