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Ways of developing branding process in higher educational institutions

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  • Shakirova Dilfuza Tulkunovna

Abstract

Strengthening a brand of the business in order to be distinguished among existing competitors, is under strictsupervision of the management nowadays, without paying attention to the form of the company, where assets are of greatimportance. Each stakeholder of the business should realize the importance of the process, as assets, especially materialelements in the structure of the asset are totally combined with delivering brand idea of the company. In the article oneof the main concepts of branding brand personality has been discussed in detail as an effective means of communicationbetween company and consumer.

Suggested Citation

  • Shakirova Dilfuza Tulkunovna, 2025. "Ways of developing branding process in higher educational institutions," GREEN ECONOMY AND DEVELOPMENT, "Ma'rifat-Print-Media" LLC, Tashkent State University of Economics, vol. 3(1), January.
    • Handle: RePEc:teu:ged000:v:3:y:2025:i:1:id:4393
    DOI: 10.5281/zenodo.14846265
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