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Korxonaning Raqobat Ustunligini Taʼminlashda Bozor Segmentatsiyasi Strategiyalarining Oʻrni

Author

Listed:
  • Axrorxoʻja Tursunxoʻjayev

Abstract

Ushbu maqolada korxonalarning raqobat ustunligini shakllantirish va mustahkamlashda bozorsegmentatsiyasi strategiyalarining roli chuqur tahlil etilgan. Tadqiqot doirasida segmentatsiya, maqsadli bozorni tanlashva pozitsiyalashtirish (STP) modelining nazariy asoslari oʻrganilgan hamda M. Porterning umumiy raqobat strategiyalaribilan integratsiyasi koʻrib chiqilgan. Empirik maʼlumotlar asosida bozor segmentatsiyasining korxona samaradorligigataʼsiri baholangan. Tadqiqot natijalari shuni koʻrsatadiki, segmentatsiya strategiyalarini samarali qoʻllagan korxonalardaromadni 10-15 foizga oshirish, mijozlarni jalb qilish xarajatlarini 50 foizgacha kamaytirish va marketing investitsiyalarirentabelligini 30 foizgacha yaxshilash imkoniyatiga ega. Maqolada Oʻzbekiston bozori sharoitida kichik va oʻrta biznessubyektlari uchun segmentatsiya strategiyalarini joriy etish boʻyicha amaliy tavsiyalar ishlab chiqilgan.

Suggested Citation

  • Axrorxoʻja Tursunxoʻjayev, 2025. "Korxonaning Raqobat Ustunligini Taʼminlashda Bozor Segmentatsiyasi Strategiyalarining Oʻrni," GREEN ECONOMY AND DEVELOPMENT, "Ma'rifat-Print-Media" LLC, Tashkent State University of Economics, vol. 3(12), December.
    • Handle: RePEc:teu:ged000:v:3:y:2025:i:12:id:8495
    DOI: 10.5281/zenodo.18074616
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