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Raqobatbardosh Mahsulot Ishlab Chiqarishda Yashil Marketing Strategiyasidan Foydalanish

Author

Listed:
  • Shaxnoza Ergashxodjayeva
  • Diyora Abdurazakova

Abstract

Ushbu maqolada yashil marketing strategiyasining raqobatbardosh mahsulot ishlab chiqarishdagi o‘rni vaahamiyati ochib berilgan. An’anaviy marketing yondashuvlari bilan solishtirilganda, ekologik barqaror mahsulotlar ishlabchiqarish korxonalarga bozor ustunligini ta’minlashi aniqlangan. Tadqiqot metodikasi sifatida 200 nafar iste’molchigao‘tkazilgan so‘rovnoma natijalaridan foydalanilgan. Adabiyotlarni tahlil qilish shuni ko‘rsatadiki, yashil marketingkompaniyaning raqobatbardoshligini oshirishda muhim omil bo‘lib, ekologik brending, innovatsion dizayn va barqarorta’minot zanjiri kabi elementlar bunda asosiy rol o‘ynaydi. Tadqiqot va so‘rovnoma natijalariga ko‘ra, iste’molchilarkorxonaning ekologik mas’uliyatini ijobiy baholaydi va bu omil ularning xarid qarorlariga sezilarli ta’sir ko‘rsatadi

Suggested Citation

  • Shaxnoza Ergashxodjayeva & Diyora Abdurazakova, 2025. "Raqobatbardosh Mahsulot Ishlab Chiqarishda Yashil Marketing Strategiyasidan Foydalanish," GREEN ECONOMY AND DEVELOPMENT, "Ma'rifat-Print-Media" LLC, Tashkent State University of Economics, vol. 3(12), December.
    • Handle: RePEc:teu:ged000:v:3:y:2025:i:12:id:8321
    DOI: 10.5281/zenodo.17998230
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