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Reklama Samaradorligini Oshirishda Raqamli Marketing Strategiyalari Roli

Author

Listed:
  • Laylo Abduxalilova
  • Shahrizoda Raxmonqulova

Abstract

Mazkur maqolada O‘zbekistonda reklama faoliyati samaradorligini oshirishda raqamli marketingdanfoydalanishning ahamiyati yoritilgan. Mavzuni nazariy asoslash maqsadida ScienceDirect va Scopus ilmiy maqolalarbazalariga kiruvchi jurnallarda chop etilgan tadqiqotchilar ishlariga oid ilmiy yondashuvlar tahlil qilingan. Tadqiqot reklamasamaradorligini oshirishda raqamli marketingning rolini baholashga qaratilgan bo‘lib, unda kombinatsiyalashgan (mixedmethod)yondashuv qo‘llanildi. Natijalar shuni ko‘rsatadiki, raqamli marketing nafaqat savdo hajmini oshiruvchi vosita,balki brend sodiqligini mustahkamlovchi, mijoz bilan ikki tomonlama muloqotni kuchaytiruvchi va raqobatbardoshliknita’minlovchi strategik zaruratdir. Raqamli transformatsiyani kompleks yondashuv asosida davom ettirish kompaniyalargabozordagi pozitsiyasini mustahkamlash va raqamli ekotizimda barqaror o‘sishga erishish imkonini beradi

Suggested Citation

  • Laylo Abduxalilova & Shahrizoda Raxmonqulova, 2025. "Reklama Samaradorligini Oshirishda Raqamli Marketing Strategiyalari Roli," GREEN ECONOMY AND DEVELOPMENT, "Ma'rifat-Print-Media" LLC, Tashkent State University of Economics, vol. 3(12), December.
    • Handle: RePEc:teu:ged000:v:3:y:2025:i:12:id:8118
    DOI: 10.5281/zenodo.17803317
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