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Reklama Samaradorligini Oshirishda Yashil Marketing Strategiyalaridan Foydalanish

Author

Listed:
  • Azizbek Sobirov
  • Adolat Erkinova

Abstract

Ushbu maqolada reklama samaradorligini oshirishda yashil marketing strategiyalarining o‘rni va ahamiyatiochib berilgan. Tadqiqotda iste’molchilarning ekologik ongining o‘sishi, barqaror mahsulotlarga bo‘lgan talabningkuchayishi hamda kompaniyalar tomonidan “yashil brending”, “eko-pozitsiyalash” va “yashil kommunikatsiyalar” kabistrategiyalarning qo‘llanishi reklama natijadorligiga qanday ta’sir ko‘rsatishi o‘rganilgan. Maqolada reklama xabarlaridaekologik mesajlardan foydalanish, iste’molchi ishonchini shakllantirish mexanizmlari, yashil reklama orqali brendobro‘sini mustahkamlash omillari ilmiy asosda tahlil qilinadi. Shuningdek, mahalliy va xalqaro kompaniyalar misolidayashil marketingning reklama samaradorligi ko‘rsatkichlari – qamrov, jalb etish darajasi, konversiya va brendga sodiqliko‘zgarishlari baholangan. Tadqiqot natijalari yashil marketing strategiyalarining raqobat ustunligini yaratishda, reklamasamaradorligini oshirishda hamda korxonalar uchun barqaror rivojlanish modelini shakllantirishda muhim omil bo‘libxizmat qilishini ko‘rsatadi.

Suggested Citation

  • Azizbek Sobirov & Adolat Erkinova, 2025. "Reklama Samaradorligini Oshirishda Yashil Marketing Strategiyalaridan Foydalanish," GREEN ECONOMY AND DEVELOPMENT, "Ma'rifat-Print-Media" LLC, Tashkent State University of Economics, vol. 3(11), November.
    • Handle: RePEc:teu:ged000:v:3:y:2025:i:11:id:8094
    DOI: 10.5281/zenodo.17780284
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