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Turistik Xizmatlar Bozorining Xususiyatlari Va Brendlash Imkoniyatlari

Author

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  • Moxinur Yusupova

Abstract

Mazkur maqolada yo‘nalmani brendlashning turizm bozorlari raqobatbardoshligiga ta’siri empirik jihatdantahlil qilinadi. Tadqiqot uch mintaqa bo‘yicha xalqaro va mahalliy sayyohlar haqidagi ma’lumotlarga tayangan holda,TOPSIS va MIMIC–SEM metodologiyalari orqali yashirin brendlash konstruktsiyalarini baholaydi. Natijalar madaniyhaqiqatparastlik, raqamli ishtirok va xizmat sifati yo‘nalma jozibadorligini shakllantiruvchi asosiy omillar ekanini ko‘rsatadi.Raqamli ekotizimlar, kirish imkoniyati va xizmat innovatsiyalari barqaror o‘sishni qo‘llab-quvvatlovchi strategik ustunliklarsifatida namoyon bo‘ladi. Tadqiqot siyosatchilar uchun mintaqaviy farqlarni hisobga olgan holda yo‘nalma-brendstrategiyalarini takomillashtirish bo‘yicha amaliy xulosalar beradi

Suggested Citation

  • Moxinur Yusupova, 2025. "Turistik Xizmatlar Bozorining Xususiyatlari Va Brendlash Imkoniyatlari," GREEN ECONOMY AND DEVELOPMENT, "Ma'rifat-Print-Media" LLC, Tashkent State University of Economics, vol. 3(11), November.
    • Handle: RePEc:teu:ged000:v:3:y:2025:i:11:id:8037
    DOI: 10.5281/zenodo.17752696
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