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Reklama Xizmatlari Bozorida Raqobatbardoshlikni Oshirishga Oid Nazariy Qarashlar

Author

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  • Azamat Xamrakulov

Abstract

Mazkur maqolada reklama xizmatlari bozorida raqobatbardoshlikni oshirishga oid nazariy yondashuvlartahlil qilinadi. Unda reklama faoliyatining iqtisodiy mohiyati, xizmatlar bozorida raqobatning shakllanish omillari hamdaraqobat ustunligini ta’minlashda innovatsion strategiyalarning o‘rni ochib berilgan. Shuningdek, raqamli texnologiyalar vamarketing kommunikatsiyalarining jadal rivojlanishi sharoitida reklama xizmatlari sifatini oshirish, iste’molchilar ishonchinimustahkamlash hamda milliy kompaniyalarning raqobatbardoshligini kuchaytirish bo‘yicha nazariy asoslar yoritilgan.Tadqiqot natijalari reklama bozori ishtirokchilari uchun samarali raqobat strategiyalarini shakllantirishda amaliy ahamiyatkasb etadi

Suggested Citation

  • Azamat Xamrakulov, 2025. "Reklama Xizmatlari Bozorida Raqobatbardoshlikni Oshirishga Oid Nazariy Qarashlar," GREEN ECONOMY AND DEVELOPMENT, "Ma'rifat-Print-Media" LLC, Tashkent State University of Economics, vol. 3(10), October.
    • Handle: RePEc:teu:ged000:v:3:y:2025:i:10:id:7444
    DOI: 10.5281/zenodo.17471401
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