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Yengil sanoat korxonalarida marketing jarayonlarini tashkil etishning xorij tajribasi

Author

Listed:
  • Fayoza Bazarova

Abstract

Maqolada engil sanoat yoʻnalishidagi etakchi xorijiy kompaniyalarning marketing strategiyalari va amaliyotlarioʻrganilgan. Mazkur kompaniyalarning marketing strategiyalaridagi oʻziga xos jihatlar tahlil qilinib, Oʻzbekistonsharoitida ulardan foydalanish imkoniyatlariga baho berilgan. Milliy kompaniyalarning tashqi bozorlarga ekspansiyasinita'minlash maqsadida marketing xizmatlarida band boʻlgan mutaxassislarning etakchi xorijiy kompaniyalarda malakaoshirishlari, milliy ishlab chiqaruvchilar tomonidan raqamli marketing vositalaridan keng foydalanishlari kun tartibidagidolzarb vazifalardan hisoblanadi.

Suggested Citation

  • Fayoza Bazarova, 2024. "Yengil sanoat korxonalarida marketing jarayonlarini tashkil etishning xorij tajribasi," GREEN ECONOMY AND DEVELOPMENT, "Ma'rifat-Print-Media" LLC, Tashkent State University of Economics, vol. 2, November.
    • Handle: RePEc:teu:ged000:v:2:y:2024:id:3249
    DOI: 10.5281/zenodo.14211486
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