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Positioning Textile Products in Competitive Strategy

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  • Икрамова Нодира Бурхон қизи

Abstract

In the competitive situation in the market, positioning is of great importance in the textile industry. For example,a brand can position itself as a manufacturer of high-quality and environmentally friendly materials, attracting customerswho value environmental friendliness and durability of products. Another brand may focus on affordable prices and awide selection, attracting customers interested in low prices. Each approach creates a unique position in the market anddetermines the specific needs of the target audience.

Suggested Citation

  • Икрамова Нодира Бурхон Қизи, 2024. "Positioning Textile Products in Competitive Strategy," GREEN ECONOMY AND DEVELOPMENT, "Ma'rifat-Print-Media" LLC, Tashkent State University of Economics, vol. 2(5), May.
    • Handle: RePEc:teu:ged000:v:2:y:2024:i:5:id:1974
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