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Korxonalar faoliyatida marketing tadqiqotlaridan foydalanishning afzallik va kamchiliklari

Author

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  • Abbos Ro‘zmamatov

Abstract

Ushbu maqolada marketing tadqiqotlaridan foydalanishning afzallik hamda kamchilik jihatlari o‘rganibchiqilgan. Bundan tashqari, xorijiy adabiyotlardan foydalangan holda xorij olimlarining marketing tadqiqotlarining korxonafaoliyatiga ijobiy yoki salbiy ta’sirini o‘rganishga qaratilgan ilmiy ishlarga nisbatan induktiv va deduktiv metodlar yordamidamualliflik yondashuvlari keltirilgan. Ushbu tadqiqotdan asosiy maqsad, marketing tadqiqotlarining korxona faoliyatigaturlicha ta’siri o‘rganilgan ilmiy ishlardan kelib chiqqan holda, O‘zbekiston sharoitida korxonlarda marketing tadqiqotlaridanfoydalanganda qanday ustunlik va kamchiliklarga ega bo‘lishi mumkin ekanligini yoritib berishdan iborat.

Suggested Citation

  • Abbos Ro‘zmamatov, 2024. "Korxonalar faoliyatida marketing tadqiqotlaridan foydalanishning afzallik va kamchiliklari," GREEN ECONOMY AND DEVELOPMENT, "Ma'rifat-Print-Media" LLC, Tashkent State University of Economics, vol. 2(4), April.
    • Handle: RePEc:teu:ged000:v:2:y:2024:i:4:id:1891
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