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Обоснование Методов Оценки Совершенствования Конкурентоспособности Предприятий Легкой Промышленности

Author

Listed:
  • Мухайё Тухтасинова

Abstract

В статье рассмотрены основные факторы оценки конкурентоспособности предприятий легкой про-мышленности как маркетинговый комплекс, показатели качества и финансовые показатели. В деятельности мар-кетингого комплекса определены коэффициенты рыночной доли, предпродажной подготовки, изменения объемапродаж, уровня цен, доведения продукта до потребителя, рекламной деятельности, использования персональныхпродаж, использования связей с общественностью, в финансовых показателях коэффициент обеспеченностисобственными средствами и показателях качества анализировали показатели качества.

Suggested Citation

  • Мухайё Тухтасинова, 2024. "Обоснование Методов Оценки Совершенствования Конкурентоспособности Предприятий Легкой Промышленности," GREEN ECONOMY AND DEVELOPMENT, "Ma'rifat-Print-Media" LLC, Tashkent State University of Economics, vol. 2(4), April.
    • Handle: RePEc:teu:ged000:v:2:y:2024:i:4:id:1734
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