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Investitsiyalar marketingining strategik aspektlari

Author

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  • Dilnoza Xodjamberdiyeva

Abstract

Maqolada korxonalar tomonidan investitsiyalarni jalb qilish sohasida marketing faoliyatini tadqiq qilish jihatlarimuhokama qilinadi. Muallif investitsiya marketingining mohiyatini ochib beradi, o‘z oldiga investorlarni jalb qilishnimaqsad qilib qo‘ygan korxonalarga nisbatan marketing strategik elementlarini taqdim etadi. Zamonaviy iqtisodiy sharoitlargaqarab, investitsiya faoliyati mahsuloti, investitsiya marketingida strategik omilning o‘ziga xos xususiyatlari, investitsiyamahsulotini joylashtirish va rag‘batlantirish xususiyatlari aniqlanadi. Investitsion jozibadorlik darajasiga ko‘ra taqdimetiladigan va investitsiya obyektini potensial imkoniyatda joylashtirish bosqichlari aniqlanadi. Investitsion mahsulotni ilgarisurish vositalariga alohida e’tibor qaratilib, PR strategiyalari eng samarali tadbirlardan biri sifatida ko‘rib chiqilgan. Joylashtirishva o‘zaro targ‘ibot kanallari strategik maqsadlar bo‘yicha tadqiq qilingan.

Suggested Citation

  • Dilnoza Xodjamberdiyeva, 2024. "Investitsiyalar marketingining strategik aspektlari," GREEN ECONOMY AND DEVELOPMENT, "Ma'rifat-Print-Media" LLC, Tashkent State University of Economics, vol. 2(4), April.
    • Handle: RePEc:teu:ged000:v:2:y:2024:i:4:id:1556
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