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Korxonalarni samarali boshqarishda zamonaviy marketing strategiyalaridan foydalanish

Author

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  • Sh. Mamatqobilov

Abstract

Ushbu maqolada marketing strategiyalarining zamonaviy biznes va jamiyatdagi o‘rni bilan tanishtiriladi, shubilan raqobat strategiyasi, bozor segmentatsiyasi strategiyasi, differensiatsiya strategiyasi, xarajatlar yetakchiligi strategiyasi,fokuslanish strategiyasi, bozorga yo‘naltirilganlik va tashkilot faoliyatining nazariy va amaliy tushunchalari tushuntiriladi;zamonaviy biznes va jamiyatda marketing strategiyalarining ahamiyati; va marketing strategiyalarining tashkilotfaoliyatiga ta’siri. Marketing strategiyalari marketing ehtiyojlarini qondirish va marketing maqsadlariga erishish uchunmo‘ljallangan marketing rejalarining qimmatli asosi bo‘lib xizmat qiladi. Marketing strategiyalari marketing sohasidagibarcha asosiy va uzoq muddatli faoliyatni o‘z ichiga oladi, shu bilan tashkilotning strategik holatini tahlil qilish va bozorgayo’naltirilgan strategiyalarni shakllantirish, baholash va tanlash bilan shug‘ullanadi va tashkilotning maqsadlariga samaralihissa qo‘shadi. uning marketing maqsadlari. Maqolada marketing strategiyalarini qo‘llash ijtimoiy media asrida tashkiliysamaradorlikni oshirish va barqaror raqobatdosh ustunlikka erishish potentsialiga ega ekanligini ta’kidlaydi.

Suggested Citation

  • Sh. Mamatqobilov, 2024. "Korxonalarni samarali boshqarishda zamonaviy marketing strategiyalaridan foydalanish," GREEN ECONOMY AND DEVELOPMENT, "Ma'rifat-Print-Media" LLC, Tashkent State University of Economics, vol. 2(2), February.
    • Handle: RePEc:teu:ged000:v:2:y:2024:i:2:id:2149
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