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Yashil marketing: tushunchasi, mohiyati, kelib chiqishi, muammolari va istiqbollari

Author

Listed:
  • Madina G‘anieva
  • Muhtasar Ziyayeva

Abstract

Globallashgan davrda, iste’molchilarning ehtiyojlarini tobora ortib borayotgan xilma hil mahsulot va xizmatlarbilan qondirish barobarida atrof-muhitni muhofaza qilish muhum hisoblanadi. Bundan tashqari, iste’molchilar ana’naviymahsulotlardan ko‘ra atrof-muhitga zarar yetkazmaydigan ekologik toza mahsulotlarga nisbatan xohish-istaklari o‘zgargan.Shu sababli barqaror rivojlanishning universal maqsadi bo‘lgan yashil marketingning ahamiyati ortib bormoqda. Ushbuilmiy maqolada yashil marketingning tushunchasi, konsepsiyasi, evalyutsiyasi, duch keladigan muammolari va kelajakistiqbollari ko‘rib chiqiladi.

Suggested Citation

  • Madina G‘anieva & Muhtasar Ziyayeva, 2024. "Yashil marketing: tushunchasi, mohiyati, kelib chiqishi, muammolari va istiqbollari," GREEN ECONOMY AND DEVELOPMENT, "Ma'rifat-Print-Media" LLC, Tashkent State University of Economics, vol. 2(2), February.
    • Handle: RePEc:teu:ged000:v:2:y:2024:i:2:id:1212
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