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A study of green marketing practices in the retail industry – Advantages and disadvantages

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  • Davronova Zilola Gulomovna

Abstract

Recently, there has been a noticeable increase in consumer awareness of environmental issues, leading to arise in eco-conscious behavior. This shift is influenced by factors such as a better understanding of the environmentalimpact of human actions and a growing interest in sustainable living. Consequently, businesses are adapting their marketingstrategies to cater to this environmentally aware consumer base. This study aims to explore the implementation ofgreen marketing strategies within the retail sector, analyzing both the benefits and drawbacks of such approaches.

Suggested Citation

  • Davronova Zilola Gulomovna, 2024. "A study of green marketing practices in the retail industry – Advantages and disadvantages," GREEN ECONOMY AND DEVELOPMENT, "Ma'rifat-Print-Media" LLC, Tashkent State University of Economics, vol. 2(2), February.
    • Handle: RePEc:teu:ged000:v:2:y:2024:i:2:id:1093
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