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Innovative approaches in tourism business management

Author

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  • Mamatkulova Nadira Makkamovna
  • Azimov Azizxon Sherzodjon ugli

Abstract

In the modern tourism industry, innovative approaches play a crucial role in enhancing competitiveness,improving customer experiences, and increasing profitability. The integration of new technologies, such as digitalmarketing, online booking systems, and virtual tours, has transformed the way tourism businesses operate and interactwith customers. Additionally, sustainable practices and personalized services are becoming increasingly important inattracting and retaining tourists. Innovative management strategies, including data-driven decision-making, customerrelationship management (CRM) systems, and the use of artificial intelligence (AI), allow tourism businesses to betterunderstand consumer preferences, optimize operations, and deliver tailored experiences. This approach helps businessesstay relevant in a highly dynamic and competitive market, ensuring long-term growth and success in the tourism sector.

Suggested Citation

  • Mamatkulova Nadira Makkamovna & Azimov Azizxon Sherzodjon ugli, 2024. "Innovative approaches in tourism business management," GREEN ECONOMY AND DEVELOPMENT, "Ma'rifat-Print-Media" LLC, Tashkent State University of Economics, vol. 2(12), December.
    • Handle: RePEc:teu:ged000:v:2:y:2024:i:12:id:3894
    DOI: 10.5281/zenodo.14609490
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