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Market research strategies in the global tech industry: a comparative study of apple, samsung, and huawei

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  • Abbos Ruzmamatov

Abstract

This study examines the market research strategies of three global technology giants – Apple, Samsung, andHuawei. Through a comparative analysis of their approaches to product differentiation, market segmentation, distribution,pricing, promotion, and technological adaptation, this article highlights both shared practices and distinctive strategieseach company employs to maintain competitive advantage. By leveraging consumer insights, each brand tailors itsofferings and strategies to resonate with target audiences across diverse markets.

Suggested Citation

  • Abbos Ruzmamatov, 2024. "Market research strategies in the global tech industry: a comparative study of apple, samsung, and huawei," GREEN ECONOMY AND DEVELOPMENT, "Ma'rifat-Print-Media" LLC, Tashkent State University of Economics, vol. 2(11), November.
    • Handle: RePEc:teu:ged000:v:2:y:2024:i:11:id:3373
    DOI: 10.5281/zenodo.14237935
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