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Turizm xizmatlari eksportini oshirishda innovatsion marketing va raqamli texnologilayar ta’siri

Author

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  • Akmal Bakhromov

Abstract

Turizm xizmati global miqyosda iqtisodiy o‘sishni rag‘batlantirishning muhim vositasiga aylanib bormoqda.Maqolada raqamli marketingning turizm biznes ko‘rsatkichlariga ta’sirini o‘rganish uchun olib boriladi.Shu bilan birga, maqolada raqamli marketing va turizmning biznes samaradorligi o‘rtasidagi munosabatlardatexnologik innovatsiyalarning vositachilik rolini o‘rganib chiqiladi. Raqamli marketing tadbirkorlarga o‘z bizneslarinisamarali kuzatib borish imkoniyatini berish orqali an’anaviy marketingdan afzal hisoblanadi. O‘z maqsadigaerishish uchun mo‘ljallangan har qanday harakat yo‘nalishi boshlanganda uning kengayish, birlashish va o‘zgarishlariniqayd etishi mumkin. Bu biznes egalariga mijozlarning ehtiyojlari va istaklarini mazmunli va innovatsiontarzda o‘rganishga imkon berdi. Ushbu dalillar shuni ko‘rsatadiki, innovatsion marketing va raqamli texnologiyalartadbirkorlarni mijozlar tanlovi haqida chuqurroq tushunchaga ega bo‘lish va ularga bu borada yaxshiroqxizmat ko‘rsatish qobiliyatiga erishish orqali biznes maqsadlariga samarali erishishga katta hissa qo‘shadi.

Suggested Citation

  • Akmal Bakhromov, 2023. "Turizm xizmatlari eksportini oshirishda innovatsion marketing va raqamli texnologilayar ta’siri," GREEN ECONOMY AND DEVELOPMENT, "Ma'rifat-Print-Media" LLC, Tashkent State University of Economics, vol. 1, December.
    • Handle: RePEc:teu:ged000:v:1:y:2023:id:709
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