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Enhancing Marketing Strategy for the Development of Mountain Tourism

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  • Mavlanov Golibjon Mahammad oʻgʻli

Abstract

This article aims to provide insights into the development and improvement of marketing strategiesfor mountain tourism. With the growing interest in nature-based and adventure tourism, effective marketingstrategies play a crucial role in attracting tourists, enhancing visitor experiences, and ensuring sustainabledevelopment. This article highlights key elements of a successful marketing strategy for mountain destinations,including market analysis, target segment identification, branding, digital marketing, customer engagement,and sustainable practices.

Suggested Citation

  • Mavlanov Golibjon Mahammad oʻgʻli, 2023. "Enhancing Marketing Strategy for the Development of Mountain Tourism," GREEN ECONOMY AND DEVELOPMENT, "Ma'rifat-Print-Media" LLC, Tashkent State University of Economics, vol. 1, December.
    • Handle: RePEc:teu:ged000:v:1:y:2023:id:676
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